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No Doubt Happy Hour Listening Event


Co-host: Pot Bellys
Location: College Avenue, Tallahassee, Fla., Pot Bellys
Date: Friday, Oct. 5, 2012
Time: 5:00p.m. to 9:00p.m.
Attendees: Approximately 200 students from Florida A&M University,

Florida State University and Tallahassee Community College were in

attendance.

Leading up to the event….
I had several meetings with the manger of sales and promotions at Pots

Belly to discuss the logistics of the event. We also came up with

promotional tactics for him to promote at Pot Bellys weekly popular

events to get students interested in coming out. I also had meetings

with my team to have them do social media and grassroots at FSU events

and FAMU events. We promoted at FSU tailgate. I made sure to utilized

Twitter to promote for the event by tweeting before and after the event. I

ordered balloons and decorations to set up for the event at Party City.

The event….
The event was very enjoyable! FAMU, FSU and TCC students got to enjoy a live band, which was sponsored by Pot Bellys. Also, several bars and beer pong was set up throughout the venue. The venue had No Doubt posters posted up on the walls in the venue. I had a table fully set up with balloons, table cloth and No Doubt promotional items such as: posters, pins, stickers and bags. Also, the subscribe list and Feedback sheet. I made gift bags with the promotional for give aways. The ladies absolutely loved the bags! I wish I had more to give away.

I had the opportunity to play a couple of songs from the album and see the reactions to people when they heard the new single “Settle down” and “Push and Shove.” People were dancing and rocking out to the music. The live band also played one of No Doubt old singles “Don’t Speak.”  Fridays at Pot Bellys is usually a popular Happy Hour spots for students to enjoy the bar and socials. Overall, people were excited about No Doubt new album. Several people would come up to the table and sing one of their songs from back in the day. My team and I were interacting with guest throughout the venue and also host a beer pong competition from time to time to give away promotional items and gift bags. We also went around and got feedback from guest by having them fill out the feedback sheet, which I created. The listening party was amazing and an enjoyable atmosphere for music lovers. The people who came to the event enjoy the album and were excited for NoDoubtcoming back.
Music Review from event…..
“I really liked the new album,” Nathan Woods; age 21.
“Great mix of music for different audiences, Gwen Stefani is hot!” Ashley Mendez; age 23.
“Settle down is awesome, glad to have the comeback” Derek Handley; age 22.
“Love them!” “So excited for them to come back” Katherine Brennan; age 23.
“I love No Doubt!”    . “Shannon Jollie; age 25
“ Love Tragic Kingdom” Elise Parson; age 20
“ INo doubt” Katherine Williams; age 21
“Pot Bellys is usually my spot on Fridays and  I enjoy this Friday even more because of the listening party” La Gretta Johnson;age 21.

Anthony D Mundle

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